An Award-Winning Approach to Senior Living
Embrace Coastal Comfort & Enriched Living
You have earned and deserve an exceptional lifestyle.
Bay Lake Independent, Assisted and Memory Care is a senior living community at 4225 Shore Drive in Virginia Beach, VA, offering independent living, assisted living, Inspiritás Memory Care, and respite care in one close-knit community. We’re operated by Retirement Unlimited, Incorporated (RUI), a Virginia family-owned company founded in 1982 and now in its third generation of family leadership. Together, we pair personalized care, including 24/7 nursing in assisted living, with chef-prepared dining and engaging Signature Programs, so residents can enjoy every day and find the right support as their needs change.
Founded in Virginia. Family-led for three generations. One standard of care.
Families across Virginia Beach and Hampton Roads choose Bay Lake for the same reason: this is the lifestyle you’ve earned, delivered by an experienced, tenured team that treats every resident like family.
Book a tour or call 757-832-1718.
Our Mission:
To Deliver a Lifestyle Our Residents Have
EARNED & DESERVE
Senior Living Amenities in Virginia Beach, VA
You’ve earned this. Enjoy every bit of it.
Sit down to chef-prepared meals with Taste of RUI, keep moving with RUI Fit classes for every ability, or treat yourself at LUXE Unlimited Salon & Spa. Step outside to our courtyard, stroll the landscaped walking trails, and enjoy Virginia Beach’s mild coastal climate all year long.
Stay active. Stay curious. Stay connected.
Pick up something new in a RUI University class, bring your four-legged friend along with Leash on Life, and let RUI Concierge handle the everyday details. Our life enrichment team keeps the calendar full, so check our events page to see what’s coming up. And through #RUIGivesBack, residents and team members come together to support our wider Virginia Beach community.
Every detail is designed for you. Explore our community amenities or take a look inside our gallery. Every photo features real RUI residents and team members.
Frequently Asked Questions About Bay Lake in Virginia Beach, VA
Bay Lake Independent, Assisted and Memory Care is a senior living community at 4225 Shore Drive, Virginia Beach, VA 23455, near the shores of Virginia Beach in Hampton Roads.
It offers independent living, assisted living, Inspiritás Memory Care, and respite care in a small, close-knit, family-oriented setting, with landscaped grounds, a courtyard, and walking trails. Book a tour or call 757-832-1718.
Bay Lake is operated by Retirement Unlimited, Incorporated (RUI), a Virginia family-owned company founded in 1982 and now in its third generation of family leadership.
RUI brings one standard of care to every community it operates, and Bay Lake’s experienced, tenured team carries that standard into everyday life in Virginia Beach. Learn more about who we are.
Bay Lake offers four senior living options in Virginia Beach: independent living for adults 55 and older, assisted living with help with daily activities and 24/7 nursing, Inspiritás Memory Care for people living with dementia and Alzheimer’s, and short-term respite care.
Because these options share one community, many residents can find the right support as their needs change without leaving familiar faces behind.
Yes. Assisted living at Bay Lake includes 24/7 nursing. Our tenured team gets to know each resident personally and works with families to match support to their needs, preferences, and daily routine.
As needs change, we talk through the options together. If a resident needs something we don’t offer, our team will help connect your family with someone who does.
Call 757-832-1718 to start the conversation.
No. Bay Lake is a senior living community, not a nursing home. Residents live in their own apartments and enjoy chef-prepared dining, RUI Signature Programs, and community amenities, with the level of support they choose.
Nursing homes focus on skilled medical care, while assisted living balances daily support with independence. Read about the difference between independent living and assisted living.
Pricing at Bay Lake depends on the care option and floor plan you choose, and every apartment comes with month-to-month rentals instead of a long-term commitment.
Medicare typically doesn’t cover room and board in assisted living or independent living, so our team will walk you through current pricing and payment options in person.
Call 757-832-1718 or browse our floor plans.
Your Best Life Starts Here at Bay Lake
Your new home is ready when you are.
Explore new interests, enjoy tailored services, and live each day with passion through our RUI Signature Programs. Every featured photo shows real RUI residents, team members, and the everyday moments that make Bay Lake feel like home. This could be you, too.
Call 757-832-1718 to schedule your tour of Bay Lake Independent, Assisted, and Memory Care, or stop by 4225 Shore Drive, Virginia Beach, VA 23455. Walk the trails, step into the courtyard, and meet the team that will know you by name.
What People Are Saying
“I find the community matches very close to my impressions seeing it the first time.
The caregivers and support team are genuinely interested in the wellbeing of the
residents. They deliver care with an attitude of compassion and grace.”
R.E., Bay Lake Resident
“Living at Bay Lake is rather refreshing and good, and I feel so free. The staff are
amazing, and the community is beautifully kept. I feel as though I can ask anything,
and someone is always willing to help or has the answer.”
J.N., Bay Lake Resident
“I have really enjoyed living here. Some people don’t realize how lucky they are. You
have made my life so much better.”
L.J., Bay Lake Resident
Personalized Lifestyles for Every Need
Limitless Opportunities
RUI University
Engage in lifelong learning with educational programs and enriching courses.
Leash on Life
Embrace the companionship of pets with our welcoming pet-friendly community.
Book a Tour of Bay Lake
All featured photos highlight real RUI residents, team members, and the everyday moments that make our communities feel like home. Get in touch to experience it for yourself — this could be you, too.
ALL RUI COMMUNITIES
About Us
Senior Living
Services &
Amenities
- Taste of RUI
- RUI FIT
- RUI Concierge
- Leash on Life
- LUXE Unlimited
- Care Impact
- RUI University
- Community Amenities
- Life Enrichment
