An Award-Winning Approach
Embrace Coastal Comfort & Enriched Living
You have earned and deserve an exceptional lifestyle.
Nestled near the beautiful shores of Virginia Beach, our community offers a blend of coastal serenity and vibrant life enrichment programs.
Discover all we offer, from independent living and assisted living to our innovative Inspiritás – memory care and respite care.
Our Mission:
To Deliver a Lifestyle Our Residents Have
EARNED & DESERVE
Amenities That
Elevate Your Day
Our community offers a host of amenities designed to make every day feel like a getaway.
From chef-prepared meals and landscaped walking paths to our enriching engagements and events, you can enjoy a vibrant, fulfilling lifestyle surrounded by Virginia Beach’s natural beauty and mild climate.
What People Are Saying
“I find the community matches very close to my impressions seeing it the first time.
The caregivers and support team are genuinely interested in the wellbeing of the
residents. They deliver care with an attitude of compassion and grace.”
R.E., Bay Lake Resident
“Living at Bay Lake is rather refreshing and good, and I feel so free. The staff are
amazing, and the community is beautifully kept. I feel as though I can ask anything,
and someone is always willing to help or has the answer.”
J.N., Bay Lake Resident
“I have really enjoyed living here. Some people don’t realize how lucky they are. You
have made my life so much better.”
L.J., Bay Lake Resident
Personalized Lifestyles for Every Need
Limitless Opportunities
RUI University
Engage in lifelong learning with educational programs and enriching courses.
Leash on Life
Embrace the companionship of pets with our welcoming pet-friendly community.
Book a Tour of Bay Lake
All featured photos highlight real RUI residents, team members, and the everyday moments that make our communities feel like home. Get in touch to experience it for yourself — this could be you, too.
ALL RUI COMMUNITIES
About Us
Senior Living
Services &
Amenities
- Taste of RUI
- RUI FIT
- RUI Concierge
- Leash on Life
- LUXE Unlimited
- Care Impact
- RUI University
- Community Amenities
- Life Enrichment